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It All Started With Our Third Management Company

Why I built ResLife: three management companies in ten years, two problems underneath them, and a 1960s Volkswagen Beetle.
October 27, 2026 by
It All Started With Our Third Management Company
Brian Haghighi

My association went through three management companies in ten years. Each change put us back at the start: new software, another migration, and a new community manager who had to learn everything about us. That meant our governing documents, our rules and the community itself. Learning one association properly is a full-time job, and a manager carries a whole portfolio of them. It took about two years before anyone really understood our particulars. By then the damage had already been done.

Broken systems, not bad people

It would be easy to blame someone, but nobody in that story was the problem. Owners wanted a community that worked. The board wanted to do right by its neighbors. Our managers wanted to do the job well, and so did the firms that employed them. The systems and processes underneath them didn't serve any of those people.

When trust broke down, I ran for the board and we took our mixed-use HOA self-managed. Running it from the inside, I could name the two problems:

  • Busywork. Running these little cities takes an enormous amount of administration, and most of it is manual.
  • Guesswork. Volunteer boards run our communities, guided by managers who are often learning each association's governance on the job.

The Beetle

I think about the software in our industry the way I think about a 1960s Volkswagen Beetle. It has a four-speed manual and tops out around 70. It isn't efficient and it isn't especially functional, but it gets you from point A to point B. And today it has some nostalgia.

Newer software has brought real upgrades. Too often, though, they're like fitting an automatic transmission or doing a full-body restoration. The skin looks new, but the limits, the dependencies and the maintenance underneath are the same, and so are the risks on the road ahead.

Redesigning the drive

With ResLife we didn't restore the car. We asked how the whole drive should work if we started from nothing.

Is a combustion engine the best way to turn fuel into motion? Manual process is the engine of association management. It is a maintenance money pit that only runs while someone keeps feeding it. ResLife runs on an activity rule engine instead. Every record knows its next action, and the system queues the right work at the right time and carries it forward.

Should every component be designed by a different vendor? A car built from parts that were never designed together is only as good as the seams between them. Association management runs on that kind of patchwork. ResLife is built as one system, so a decision made at the board meeting flows back to the record that raised it.

Should you have to remember when the car needs service? A Beetle owner kept track of that in their head, or in a logbook in the glovebox. When the car changed hands, that knowledge often didn't go with it. A modern car's computer knows its own specification. It tells you when the next maintenance milestone is coming due and explains why a warning light is on. ResLife's compliance backbone does the same for an association. It resolves more than 100 governing parameters from state statute, local ordinance and the association's own governing documents and rules. It then tells the board and manager what's coming up, such as a notice period, a disclosure deadline or a member vote the budget needs, and cites the section behind it. The knowledge lives with the association, in the system, so a new manager doesn't start from zero.

And then there's self-driving. AI does the transcription, the translation and the research: reading the documents, extracting the terms, finding the clause. Boards and managers keep the wheel and use their judgment to make informed decisions, which is the part only they can do.

Built for everyone in the car

Think back to those ten years. Owners wanted a community that worked. The board wanted to do right by its neighbors. Our managers wanted to do the job well, and so did the firms that employed them. The same broken systems let every one of them down.

Taking away the busywork gives managers their time back for the communities they serve. It also lets firms grow their portfolios without wearing out the people who run them. Taking away the guesswork lets volunteer boards make decisions they can stand behind, and lets owners see what was decided and under what authority. When a manager changes, the association keeps what it knows and nobody starts over.

No more busywork. No more guesswork.

That's what ResLife is for: communities that thrive because the systems underneath them serve everyone in them. I built it because I needed it for my own association. I've since learned that associations and management companies everywhere need it just as badly, so we can all get back to building and serving our communities.


Related: The people behind ResLife · Nobody Chose 3%. The Calendar Did.

Brian Haghighi

About the author

Brian Haghighi · Founder of ResLife

When trust broke down with their management company, Brian Haghighi ran for his board and ultimately took his mixed-use HOA self-managed. It was a bit of a rescue mission: renegotiating contracts, bringing on new revenue streams, refinancing a costly loan, and building processes to keep the association from sliding back. The tools he built during that time, shaped by twenty years in business systems, accounting, and software, became the foundation of what is now ResLife.

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